{"id":1185,"date":"2023-07-05T12:45:26","date_gmt":"2023-07-05T10:45:26","guid":{"rendered":"https:\/\/stage.trusted-health-ecosystems.org\/?p=1185"},"modified":"2023-09-21T08:34:56","modified_gmt":"2023-09-21T06:34:56","slug":"creating-vs-brokering-editorial-content-where-does-the-content-come-from","status":"publish","type":"post","link":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/","title":{"rendered":"Creating vs. brokering editorial content: Where does the content come from?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":1754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[97,95],"tags":[92,93],"class_list":["post-1185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-concept","category-operating-model","tag-editorial-content","tag-brokering-information"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE<\/title>\n<meta name=\"description\" content=\"The vision of a national health platform outlined in the \u201cTrusted Health Ecosystems\u201d project raises questions about the origin of the content and services offered there. A demand-driven offering requires a diverse range of information and services, which a single provider may struggle to fulfill alone. However, the platform operator does not have to create the content on their own. The following considerations explore whether the platform operator should generate their own information or focus on facilitating third-party information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/\" \/>\n<meta property=\"og:site_name\" content=\"Bertelsmann THE\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-05T10:45:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T06:34:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"claudia.haschke\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"claudia.haschke\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/\"},\"author\":{\"name\":\"claudia.haschke\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#\\\/schema\\\/person\\\/85eca3d396ec0a5376d345d1b93d6aa4\"},\"headline\":\"Creating vs. brokering editorial content: Where does the content come from?\",\"datePublished\":\"2023-07-05T10:45:26+00:00\",\"dateModified\":\"2023-09-21T06:34:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/\"},\"wordCount\":11,\"publisher\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/THE_Beitragsbild_04_Concept.png\",\"keywords\":[\"editorial content\",\"brokering information\"],\"articleSection\":[\"Concept\",\"Operating Model\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/\",\"url\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/\",\"name\":\"Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/THE_Beitragsbild_04_Concept.png\",\"datePublished\":\"2023-07-05T10:45:26+00:00\",\"dateModified\":\"2023-09-21T06:34:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/THE_Beitragsbild_04_Concept.png\",\"contentUrl\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/THE_Beitragsbild_04_Concept.png\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Creating vs. brokering editorial content: Where does the content come from?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/\",\"name\":\"Trusted Health Ecosystems\",\"description\":\"Im Projekt \u201eTrusted Health Ecosystems\u201d setzen wir uns f\u00fcr eine soziale und faire Ausgestaltung der digitalen Gesundheitsversorgung von morgen ein.\",\"publisher\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#organization\"},\"alternateName\":\"THE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#organization\",\"name\":\"Trusted Health Ecosystems\",\"alternateName\":\"THE\",\"url\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/THE-Logo-HighRes-White.jpg\",\"contentUrl\":\"https:\\\/\\\/www.trusted-health-ecosystems.org\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/THE-Logo-HighRes-White.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Trusted Health Ecosystems\"},\"image\":{\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/#\\\/schema\\\/person\\\/85eca3d396ec0a5376d345d1b93d6aa4\",\"name\":\"claudia.haschke\",\"url\":\"https:\\\/\\\/trusted-health-ecosystems.org\\\/en\\\/author\\\/claudia-haschke\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE","description":"The vision of a national health platform outlined in the \u201cTrusted Health Ecosystems\u201d project raises questions about the origin of the content and services offered there. A demand-driven offering requires a diverse range of information and services, which a single provider may struggle to fulfill alone. However, the platform operator does not have to create the content on their own. The following considerations explore whether the platform operator should generate their own information or focus on facilitating third-party information.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/","og_locale":"en_US","og_type":"article","og_title":"Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE","og_url":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/","og_site_name":"Bertelsmann THE","article_published_time":"2023-07-05T10:45:26+00:00","article_modified_time":"2023-09-21T06:34:56+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png","type":"image\/png"}],"author":"claudia.haschke","twitter_card":"summary_large_image","twitter_misc":{"Written by":"claudia.haschke"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#article","isPartOf":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/"},"author":{"name":"claudia.haschke","@id":"https:\/\/trusted-health-ecosystems.org\/en\/#\/schema\/person\/85eca3d396ec0a5376d345d1b93d6aa4"},"headline":"Creating vs. brokering editorial content: Where does the content come from?","datePublished":"2023-07-05T10:45:26+00:00","dateModified":"2023-09-21T06:34:56+00:00","mainEntityOfPage":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/"},"wordCount":11,"publisher":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/#organization"},"image":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#primaryimage"},"thumbnailUrl":"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png","keywords":["editorial content","brokering information"],"articleSection":["Concept","Operating Model"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/","url":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/","name":"Creating vs. brokering editorial content: Where does the content come from? &#8212; Bertelsmann THE","isPartOf":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#primaryimage"},"image":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#primaryimage"},"thumbnailUrl":"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png","datePublished":"2023-07-05T10:45:26+00:00","dateModified":"2023-09-21T06:34:56+00:00","breadcrumb":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#primaryimage","url":"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png","contentUrl":"https:\/\/trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/09\/THE_Beitragsbild_04_Concept.png","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/trusted-health-ecosystems.org\/en\/creating-vs-brokering-editorial-content-where-does-the-content-come-from\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/trusted-health-ecosystems.org\/en\/"},{"@type":"ListItem","position":2,"name":"Creating vs. brokering editorial content: Where does the content come from?"}]},{"@type":"WebSite","@id":"https:\/\/trusted-health-ecosystems.org\/en\/#website","url":"https:\/\/trusted-health-ecosystems.org\/en\/","name":"Trusted Health Ecosystems","description":"Im Projekt \u201eTrusted Health Ecosystems\u201d setzen wir uns f\u00fcr eine soziale und faire Ausgestaltung der digitalen Gesundheitsversorgung von morgen ein.","publisher":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/#organization"},"alternateName":"THE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trusted-health-ecosystems.org\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/trusted-health-ecosystems.org\/en\/#organization","name":"Trusted Health Ecosystems","alternateName":"THE","url":"https:\/\/trusted-health-ecosystems.org\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/trusted-health-ecosystems.org\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/07\/THE-Logo-HighRes-White.jpg","contentUrl":"https:\/\/www.trusted-health-ecosystems.org\/wp-content\/uploads\/2023\/07\/THE-Logo-HighRes-White.jpg","width":1200,"height":675,"caption":"Trusted Health Ecosystems"},"image":{"@id":"https:\/\/trusted-health-ecosystems.org\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/trusted-health-ecosystems.org\/en\/#\/schema\/person\/85eca3d396ec0a5376d345d1b93d6aa4","name":"claudia.haschke","url":"https:\/\/trusted-health-ecosystems.org\/en\/author\/claudia-haschke\/"}]}},"_links":{"self":[{"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/posts\/1185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/comments?post=1185"}],"version-history":[{"count":10,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/posts\/1185\/revisions"}],"predecessor-version":[{"id":1765,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/posts\/1185\/revisions\/1765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/media\/1754"}],"wp:attachment":[{"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/media?parent=1185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/categories?post=1185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trusted-health-ecosystems.org\/en\/wp-json\/wp\/v2\/tags?post=1185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}